Штучний інтелект у сфері iGaming поступово переходить із допоміжного інструмента в ключовий елемент цифрової взаємодії. Алгоритми аналізують поведінку користувачів і формують персоналізовані сценарії, змінюючи ритм та логіку роботи платформ. За оцінкою Михайла Зборовського, розвиток ШІ впливає не лише на технологічну складову галузі, а й на саму природу гральних сервісів. Алгоритми стають активною частиною користувацького досвіду, передбачають наступні дії гравця та …
Как легко играть в слоты Pin-up casino?
Как легко играть в слоты Pin-up casino?
Mikhail Zborovskyi: Человеческий фактор как ключевой риск кибербезопасности
Почему даже самые дорогие системы защиты не гарантируют безопасность? Потому что главная уязвимость часто скрыта не в коде, а в поведении человека. Mikhail Zborovskyi обращает внимание на то, что именно человеческий фактор остается основным источником киберрисков. Фишинг, неосторожные клики и слабые пароли создают возможности для атаки даже при наличии современных технических барьеров. В этом контексте кибербезопасность начинается не с технологий, …
Become famous in three easy steps!
At its most basic level, PR is the art of helping people and products become famous. Doing this successfully involves skill and hard work, but the work is not nearly as complicated as some PR firms like to make it sound. We have had great success promoting our client Jo Emerson in the UK and international media (her appearances include …
China Daily coverage for Imp client
Our client Invest Bristol & Bath (IBB), the inward investment agency for the Bristol & Bath region, received a major PR boost last week when China Daily referred to the region as ‘the European capital for VR.’ China Daily, a state-run newspaper founded in 1981, is the largest circulation English language newspaper in China. With a print circulation of half …
ise or ize & other copywriting dilemmas
Copywriting for UK clients seeking a global audience, something we commonly do here at Imp Towers, is a task full of pitfalls. If text is scheduled to appear on a British website but will be read by Americans, which spelling conventions should be followed? After all, there are five times as many potential readers in the USA as there are in the UK. Should …
Middle Eastern PR Smash!
Find A Better Way, the landmine charity founded by Sir Bobby Charlton, had a huge Middle Eastern PR smash hit this week thanks to a half page in Kuwait’s prestigious Arab Times. It was the first time an Imp Communications client had been placed in a Middle Eastern publication, and we were delighted to get off the mark with such …
International PR success for new client!
Imp Communications secured new client Invest Bristol & Bath (IBB) a fantastic International PR coup earlier this week with an appearance in the world’s largest English language newspaper, the Times of India. Having recently been hired by IBB to promote the region’s technology cluster in overseas media, we were asked to use the recent VR World Congress in Bristol as a hook. As …
Find A Better Way – new client on BBC Breakfast
Our new client, Sir Bobby Charlton’s landmine detection technology research charity Find A Better Way, appeared on BBC Breakfast on the morning of Monday 4 April as part of International Mine Awareness Day. A team of Find A Better Way funded researchers from the University of Bristol brought their landmine-detection drone to Manchester United‘s Old Trafford for a demonstration live on …
Website optimisation & more for Memberoo
When we first started working with our client Memberoo they asked for help with refining their message to customers and website optimisation for memberoo.net. We are really pleased to say that in the two months since then there has been fantastic progress on both counts. Our very first day with Memberoo, at their request, was spent reviewing their customer proposition. Memberoo wanted help with this …