At its most basic level, PR is the art of helping people and products become famous. Doing this successfully involves skill and hard work, but the work is not nearly as complicated as some PR firms like to make it sound. We have had great success promoting our client Jo Emerson in the UK and international media (her appearances include …
Consumer PR for tech – difficult but doable!
Say the term ‘Consumer PR’ and most people think of shampoo, cars, or food brands reaching vast groups of potential customers across various different demographics. Tech PR, meanwhile, operates in a completely different ecosystem, courting the opinions of influencers and early adopters (or ‘geeks’ as they are sometimes known). But what happens when a tech product is aimed at consumers (as …
PR UK -style: CelebVM & the power of the Sun
Our client CelebVM received a deluge of press coverage yesterday following a bit of coverage in the print edition of the Sun. It was extensive publicity for a client, but it was also a superb example of how media in the UK works (and how to get a windfall of unplanned PR UK -style). First of all, we’ll admit that we …