At its most basic level, PR is the art of helping people and products become famous. Doing this successfully involves skill and hard work, but the work is not nearly as complicated as some PR firms like to make it sound. We have had great success promoting our client Jo Emerson in the UK and international media (her appearances include …
CEO profile raising: Adam Kerr on Ready Business Britain
At 1pm yesterday, Ready Business Britain held a business travel online Q&A. Four business leaders were invited to join the panel to help business travellers: David Milner (CEO of Tyrells Potato Chips), Didier Rappaport (CEO and founder of dating app Happn), Scott Harper (COO of Malmaison) and Adam Kerr (CEO and founder of Tripism). This was an excellent opportunity to …
Personal branding: what I learned from an elevator ride with Johnny Cash
Personal branding is one of those things that people talk about a lot, but real concrete examples where it made a difference aren’t always easy to find. It made a big difference to my life once, though: the day I rode on an elevator with Johnny Cash. I was ten years old and on holiday with my family in …