At its most basic level, PR is the art of helping people and products become famous. Doing this successfully involves skill and hard work, but the work is not nearly as complicated as some PR firms like to make it sound. We have had great success promoting our client Jo Emerson in the UK and international media (her appearances include …
ASOS Likes and the rise of ‘owned media’
Our client Jo Emerson was quoted extensively on Tuesday in an article by Siam Goorwich on ASOS Likes. As the largest online independent fashion and beauty retailer in the UK, appearing on ASOS.com was a great bit of PR for Jo. Sitting on a subdomain of the main ASOS site (likes.asos.com), ASOS Likes provides a steady stream of daily content covering …
Life coach clients enjoy same-day PR success!
Our life coach clients Jo Emerson and Ané Auret were both quoted in national publications on Thursday 4 February – two great PR wins in a single day! Leading confidence coach Jo Emerson was quoted in a piece on Yahoo! Finance UK entitled ‘Five signs your boss is a bully, and what you should do.’ True to form, Jo pushed beyond …
2016 kicks off with a bang at Imp!
We began our year with a first week full of coverage here at Imp Towers for clients Jo Emerson, Annette Dolan, and especially MoveGB. Our client Jo Emerson kicked off the coverage extravaganza with an appearance in Prima on Monday 5 January. With Prima’s massive circulation and influential readership, this was one of our biggest ever media successes to date. …
‘Case study’ success for client Jo Emerson
Jo Emerson makes a splash in this week’s Woman magazine thanks to a clever bit of packaging by Imp Communications, presenting her as a ‘case study’ for a feature on items of sentimental value. What is a ‘case study?’ In lifestyle journalism at least it is person who provides a real-life example of the theme or trend being covered in …