Become famous in three easy steps!

Jo Emerson Confidence Coach

At its most basic level, PR is the art of helping people and products become famous. Doing this successfully involves skill and hard work, but the work is not nearly as complicated as some PR firms like to make it sound. We have had great success promoting our client Jo Emerson in the UK and international media (her appearances include …

China Daily coverage for Imp client

China Daily

Our client Invest Bristol & Bath (IBB), the inward investment agency for the Bristol & Bath region, received a major PR boost last week when China Daily referred to the region as ‘the European capital for VR.’ China Daily, a state-run newspaper founded in 1981, is the largest circulation English language newspaper in China. With a print circulation of half …

ise or ize & other copywriting dilemmas

ise or ize

Copywriting for UK clients seeking a global audience, something we commonly do here at Imp Towers, is a task full of pitfalls. If text is scheduled to appear on a British website but will be read by Americans, which spelling conventions should be followed? After all, there are five times as many potential readers in the USA as there are in the UK. Should …

Middle Eastern PR Smash!

Middle Eastern PR for FABW

Find A Better Way, the landmine charity founded by Sir Bobby Charlton, had a huge Middle Eastern PR smash hit this week thanks to a half page in Kuwait’s prestigious Arab Times. It was the first time an Imp Communications client had been placed in a Middle Eastern publication, and we were delighted to get off the mark with such …

International PR success for new client!

International PR success in the Times of India

Imp Communications secured new client Invest Bristol & Bath (IBB) a fantastic International PR coup earlier this week with an appearance in the world’s largest English language newspaper, the Times of India. Having recently been hired by IBB to promote the region’s technology cluster in overseas media, we were asked to use the recent VR World Congress in Bristol as a hook. As …

Find A Better Way – new client on BBC Breakfast

Find A Better Way CEO Lou McGrath on BBC Breakfast

Our new client, Sir Bobby Charlton’s landmine detection technology research charity Find A Better Way, appeared on BBC Breakfast on the morning of Monday 4 April as part of International Mine Awareness Day. A team of Find A Better Way funded researchers from the University of Bristol brought their landmine-detection drone to Manchester United‘s Old Trafford for a demonstration live on …

Website optimisation & more for Memberoo

Memberoo website optimisation

When we first started working with our client Memberoo they asked for help with refining their message to customers and website optimisation for memberoo.net. We are really pleased to say that in the two months since then there has been fantastic progress on both counts. Our very first day with Memberoo, at their request, was spent reviewing their customer proposition. Memberoo wanted help with this …

ASOS Likes and the rise of ‘owned media’

ASOS Likes post from 1 March 2016

Our client Jo Emerson was quoted extensively on Tuesday in an article by Siam Goorwich on ASOS Likes. As the largest online independent fashion and beauty retailer in the UK, appearing on ASOS.com was a great bit of PR for Jo. Sitting on a subdomain of the main ASOS site (likes.asos.com), ASOS Likes provides a steady stream of daily content covering …

CEO profile raising: Adam Kerr on Ready Business Britain

CEO profile raising for Adam Kerr

At 1pm yesterday, Ready Business Britain held a business travel online Q&A. Four business leaders were invited to join the panel to help business travellers: David Milner (CEO of Tyrells Potato Chips), Didier Rappaport (CEO and founder of dating app Happn), Scott Harper (COO of Malmaison) and Adam Kerr (CEO and founder of Tripism). This was an excellent opportunity to …

Memberoo: great PR and SEO start for our new client

Memberoo CEO and founder Emma Smith

New client Memberoo, along with CEO and founder Emma Smith, made a splash on the Real Business website on Tuesday in a piece entitled ‘Achieving growth as a UK tech venture with a great idea.’ It was a great start to what we hope will be a long train of PR successes for Memberoo. Real Business is an especially good fit, as well, …