At its most basic level, PR is the art of helping people and products become famous. Doing this successfully involves skill and hard work, but the work is not nearly as complicated as some PR firms like to make it sound. We have had great success promoting our client Jo Emerson in the UK and international media (her appearances include …
China Daily coverage for Imp client
Our client Invest Bristol & Bath (IBB), the inward investment agency for the Bristol & Bath region, received a major PR boost last week when China Daily referred to the region as ‘the European capital for VR.’ China Daily, a state-run newspaper founded in 1981, is the largest circulation English language newspaper in China. With a print circulation of half …
ise or ize & other copywriting dilemmas
Copywriting for UK clients seeking a global audience, something we commonly do here at Imp Towers, is a task full of pitfalls. If text is scheduled to appear on a British website but will be read by Americans, which spelling conventions should be followed? After all, there are five times as many potential readers in the USA as there are in the UK. Should …
Middle Eastern PR Smash!
Find A Better Way, the landmine charity founded by Sir Bobby Charlton, had a huge Middle Eastern PR smash hit this week thanks to a half page in Kuwait’s prestigious Arab Times. It was the first time an Imp Communications client had been placed in a Middle Eastern publication, and we were delighted to get off the mark with such …