Our client CelebVM received a deluge of press coverage yesterday following a bit of coverage in the print edition of the Sun. It was extensive publicity for a client, but it was also a superb example of how media in the UK works (and how to get a windfall of unplanned PR UK -style). First of all, we’ll admit that we …
CelebVM on BBC Radio 1
CelebVM scored a MAJOR PR success this week! For TWO days it was the topic of extensive discussions by Radio 1 stars Scott Mills and Chris Stark! How did it happen? Like the best PR wins, this monumental publicity splash didn’t happen because of a well executed plan. Instead it was a matter of getting the word out about Celebrity …