Say the term ‘Consumer PR’ and most people think of shampoo, cars, or food brands reaching vast groups of potential customers across various different demographics. Tech PR, meanwhile, operates in a completely different ecosystem, courting the opinions of influencers and early adopters (or ‘geeks’ as they are sometimes known). But what happens when a tech product is aimed at consumers (as …
SEO to the rescue!
We’ll admit it, up until recently we always assumed ‘SEO’ was only so much snake oil. Not that there wasn’t something to it (after all, Google has to choose someone to rank top in a search), but nearly everyone selling SEO expertise appeared to be blowing so much hot air. Lots of people are willing to take your money for SEO help, but …
2016 kicks off with a bang at Imp!
We began our year with a first week full of coverage here at Imp Towers for clients Jo Emerson, Annette Dolan, and especially MoveGB. Our client Jo Emerson kicked off the coverage extravaganza with an appearance in Prima on Monday 5 January. With Prima’s massive circulation and influential readership, this was one of our biggest ever media successes to date. …