Earned media: Tyger Takes On… Platewave

Earned media: Platewave on BBC Three

Our client Platewave, the instant messaging service for car owners, received a PR boost via ‘earned media’ yesterday when it was featured on BBC Three programme Tyger Takes On, presented by Outnumbered star Tyger Drew-Honey. In this third and final show of the series, Tyger explored Love in the modern world. As the show’s description put it, ‘Tyger is single …