New client Memberoo, along with CEO and founder Emma Smith, made a splash on the Real Business website on Tuesday in a piece entitled ‘Achieving growth as a UK tech venture with a great idea.’ It was a great start to what we hope will be a long train of PR successes for Memberoo. Real Business is an especially good fit, as well, …
Brand partnership in action: The Spicery and Kingfisher Beer!
Imp Communications client The Spicery and leading Indian brewer Kingfisher Beer collaborated in a brand partnership for the third time last week, this time for a Valentines Day Facebook competition. Announced on the Kingfisher Beer UK Facebook page at 10 am, their 443,040 fans were invited to win a case of Kingfisher Beer and a Valentine’s Dinner recipe kit from …
Life coach clients enjoy same-day PR success!
Our life coach clients Jo Emerson and Ané Auret were both quoted in national publications on Thursday 4 February – two great PR wins in a single day! Leading confidence coach Jo Emerson was quoted in a piece on Yahoo! Finance UK entitled ‘Five signs your boss is a bully, and what you should do.’ True to form, Jo pushed beyond …
Personal branding: what I learned from an elevator ride with Johnny Cash
Personal branding is one of those things that people talk about a lot, but real concrete examples where it made a difference aren’t always easy to find. It made a big difference to my life once, though: the day I rode on an elevator with Johnny Cash. I was ten years old and on holiday with my family in …
Consumer PR for tech – difficult but doable!
Say the term ‘Consumer PR’ and most people think of shampoo, cars, or food brands reaching vast groups of potential customers across various different demographics. Tech PR, meanwhile, operates in a completely different ecosystem, courting the opinions of influencers and early adopters (or ‘geeks’ as they are sometimes known). But what happens when a tech product is aimed at consumers (as …
SEO to the rescue!
We’ll admit it, up until recently we always assumed ‘SEO’ was only so much snake oil. Not that there wasn’t something to it (after all, Google has to choose someone to rank top in a search), but nearly everyone selling SEO expertise appeared to be blowing so much hot air. Lots of people are willing to take your money for SEO help, but …
2016 kicks off with a bang at Imp!
We began our year with a first week full of coverage here at Imp Towers for clients Jo Emerson, Annette Dolan, and especially MoveGB. Our client Jo Emerson kicked off the coverage extravaganza with an appearance in Prima on Monday 5 January. With Prima’s massive circulation and influential readership, this was one of our biggest ever media successes to date. …
‘Case study’ success for client Jo Emerson
Jo Emerson makes a splash in this week’s Woman magazine thanks to a clever bit of packaging by Imp Communications, presenting her as a ‘case study’ for a feature on items of sentimental value. What is a ‘case study?’ In lifestyle journalism at least it is person who provides a real-life example of the theme or trend being covered in …
PR UK -style: CelebVM & the power of the Sun
Our client CelebVM received a deluge of press coverage yesterday following a bit of coverage in the print edition of the Sun. It was extensive publicity for a client, but it was also a superb example of how media in the UK works (and how to get a windfall of unplanned PR UK -style). First of all, we’ll admit that we …
CelebVM on BBC Radio 1
CelebVM scored a MAJOR PR success this week! For TWO days it was the topic of extensive discussions by Radio 1 stars Scott Mills and Chris Stark! How did it happen? Like the best PR wins, this monumental publicity splash didn’t happen because of a well executed plan. Instead it was a matter of getting the word out about Celebrity …