Say the term ‘Consumer PR’ and most people think of shampoo, cars, or food brands reaching vast groups of potential customers across various different demographics. Tech PR, meanwhile, operates in a completely different ecosystem, courting the opinions of influencers and early adopters (or ‘geeks’ as they are sometimes known). But what happens when a tech product is aimed at consumers (as …
Brand partnership: Psonar & New Look!
Pay-as-you-go music streaming service Psonar secured a major promotional boost yesterday. Up to a million readers are enjoying their new brand partnership with high street clothing retailer New Look. As a leading fashion brand and retailer with over 500 locations around the UK, New Look are possibly a perfect match for a brand partnership with tech startup Psonar. The fashion and …