Say the term ‘Consumer PR’ and most people think of shampoo, cars, or food brands reaching vast groups of potential customers across various different demographics. Tech PR, meanwhile, operates in a completely different ecosystem, courting the opinions of influencers and early adopters (or ‘geeks’ as they are sometimes known). But what happens when a tech product is aimed at consumers (as …
PR UK -style: CelebVM & the power of the Sun
Our client CelebVM received a deluge of press coverage yesterday following a bit of coverage in the print edition of the Sun. It was extensive publicity for a client, but it was also a superb example of how media in the UK works (and how to get a windfall of unplanned PR UK -style). First of all, we’ll admit that we …
Reader offer: Psonar playlist in the Daily Star
A reader offer from our client, pay-as-you-go music streaming app Psonar, took up the entire top half of the front page of Saturday’s Daily Star. The reader offer was timed to run alongside the Star’s coverage of the Glastonbury Festival. Every reader was given the chance to stream music from this year’s Glastonbury stars for free on their mobile. With 743,000 readers each …