Say the term ‘Consumer PR’ and most people think of shampoo, cars, or food brands reaching vast groups of potential customers across various different demographics. Tech PR, meanwhile, operates in a completely different ecosystem, courting the opinions of influencers and early adopters (or ‘geeks’ as they are sometimes known). But what happens when a tech product is aimed at consumers (as …
Psonar reaches Top of the Pops!
Psonar, the pay-as-you-go music streaming service, made its consumer media début in BBC Top of the Pops Magazine. Named after the legendary television show that stopped in 2006, TOTP Mag continues as the top teen magazine in the UK with a circulation of over 70,000. TOTP is a excellent media partner for Psonar, which hopes to become popular with teens who are often …