We began our year with a first week full of coverage here at Imp Towers for clients Jo Emerson, Annette Dolan, and especially MoveGB. Our client Jo Emerson kicked off the coverage extravaganza with an appearance in Prima on Monday 5 January. With Prima’s massive circulation and influential readership, this was one of our biggest ever media successes to date. …
‘Case study’ success for client Jo Emerson
Jo Emerson makes a splash in this week’s Woman magazine thanks to a clever bit of packaging by Imp Communications, presenting her as a ‘case study’ for a feature on items of sentimental value. What is a ‘case study?’ In lifestyle journalism at least it is person who provides a real-life example of the theme or trend being covered in …
PR UK -style: CelebVM & the power of the Sun
Our client CelebVM received a deluge of press coverage yesterday following a bit of coverage in the print edition of the Sun. It was extensive publicity for a client, but it was also a superb example of how media in the UK works (and how to get a windfall of unplanned PR UK -style). First of all, we’ll admit that we …
CelebVM on BBC Radio 1
CelebVM scored a MAJOR PR success this week! For TWO days it was the topic of extensive discussions by Radio 1 stars Scott Mills and Chris Stark! How did it happen? Like the best PR wins, this monumental publicity splash didn’t happen because of a well executed plan. Instead it was a matter of getting the word out about Celebrity …
Reader offer: Psonar playlist in the Daily Star
A reader offer from our client, pay-as-you-go music streaming app Psonar, took up the entire top half of the front page of Saturday’s Daily Star. The reader offer was timed to run alongside the Star’s coverage of the Glastonbury Festival. Every reader was given the chance to stream music from this year’s Glastonbury stars for free on their mobile. With 743,000 readers each …
Earned media: Tyger Takes On… Platewave
Our client Platewave, the instant messaging service for car owners, received a PR boost via ‘earned media’ yesterday when it was featured on BBC Three programme Tyger Takes On, presented by Outnumbered star Tyger Drew-Honey. In this third and final show of the series, Tyger explored Love in the modern world. As the show’s description put it, ‘Tyger is single …
Brand partnership: Psonar & New Look!
Pay-as-you-go music streaming service Psonar secured a major promotional boost yesterday. Up to a million readers are enjoying their new brand partnership with high street clothing retailer New Look. As a leading fashion brand and retailer with over 500 locations around the UK, New Look are possibly a perfect match for a brand partnership with tech startup Psonar. The fashion and …
Platewave goes global!
Platewave, the instant messenger service that uses number plates for usernames, attracted over a thousand downloads overnight after a viral PR story went went from the Mail Online to Germany’s Bild, Yahoo Brasil, American’s Time and Glamour and more. Less than a month since becoming a new client, Platewave now has a global following and thousands of new downloads all …
Psonar reaches Top of the Pops!
Psonar, the pay-as-you-go music streaming service, made its consumer media début in BBC Top of the Pops Magazine. Named after the legendary television show that stopped in 2006, TOTP Mag continues as the top teen magazine in the UK with a circulation of over 70,000. TOTP is a excellent media partner for Psonar, which hopes to become popular with teens who are often …
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