Say the term ‘Consumer PR’ and most people think of shampoo, cars, or food brands reaching vast groups of potential customers across various different demographics. Tech PR, meanwhile, operates in a completely different ecosystem, courting the opinions of influencers and early adopters (or ‘geeks’ as they are sometimes known). But what happens when a tech product is aimed at consumers (as …
Reader offer: Psonar playlist in the Daily Star
A reader offer from our client, pay-as-you-go music streaming app Psonar, took up the entire top half of the front page of Saturday’s Daily Star. The reader offer was timed to run alongside the Star’s coverage of the Glastonbury Festival. Every reader was given the chance to stream music from this year’s Glastonbury stars for free on their mobile. With 743,000 readers each …
Brand partnership: Psonar & New Look!
Pay-as-you-go music streaming service Psonar secured a major promotional boost yesterday. Up to a million readers are enjoying their new brand partnership with high street clothing retailer New Look. As a leading fashion brand and retailer with over 500 locations around the UK, New Look are possibly a perfect match for a brand partnership with tech startup Psonar. The fashion and …
Psonar reaches Top of the Pops!
Psonar, the pay-as-you-go music streaming service, made its consumer media début in BBC Top of the Pops Magazine. Named after the legendary television show that stopped in 2006, TOTP Mag continues as the top teen magazine in the UK with a circulation of over 70,000. TOTP is a excellent media partner for Psonar, which hopes to become popular with teens who are often …